Katinthehat’s Weblog

the wacky wonderful world of kat

Big News for Kat in the Hat… March 17, 2009

A little bit bittersweet, but we’re rolling with it. We are gearing up for something (not quite ready to let the KAT out of the bag) that will take our little company to a new level. That new level is also slightly higher profile than what we are accustomed to. Through the years, our name has raised an eyebrow or two…business-savvy folks worry aloud, “How can you use that name? Have you registered that name?” We never worried much…”who’s paying attention to us?” But finally we decided it would be prudent to investigate. Lawyers were put to the task of finding out once and for all what the Seuss folks would think of our version of their name…and in the end, it was decided, probably best to come up with a new name. It seems really crazy, and really scary–we’ve spent nearly 20 years building our brand…but it needs to be done, so again, we’re rolling with the punches.

We think we have a new name…very similar to the old (looking into it to make sure we are cool before we alert the masses), and we’ll keep the same look for the time being until folks figure out that it’s still “us” and then maybe Kat will get a new look too…maybe not. We’ll see. Lot’s of logistics to tend to, but for now…wanted you along for the ride, so pile in! And help us spread the word. If it looks like Kat in the Hat, then it probably is…kind of like getting married. Same girl, different name.

And, as always…we’re still creating new stuff on a near daily basis…here, the latest designs:clara_fairy1

This is actually art that was used on a Sassy Pants bday invite a few years ago. A customer dug it up from our site recently and requested it for a lunch box…

so “Clara Fairy” will now be offered as a tee design.

new-pirate1

And we’ve had many requests for a new pirate, so this one’s for you!

Now…I think I’m actually going to add all the new stuff of the last month or so to my site!

 

Leave a comment